About Magazine

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ibas Now is a digital publication covering global fashion and lifestyle with a focus on South Asia. Prior to the website, we were a quarterly fashion and lifestyle print magazine established in 1987 and printed in the UK as Libas International magazine. It had an international readership and had a circulation of about 45,000 copies per issue.

We are the only social platform of its kind making original content ranging from entertaining to instructional, with experts ranging from therapists to fashion designers to chefs.

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Sabene Saigol

Editor-in-Chief

Sabene, a committed and passionate individual is the brain behind RED Communications and is the Editor-in-Chief for Libas Now. She did her Bachelors with Honors in Economics and Middle Eastern Studies from Wellesley College and went on to complete her MSc in Development Economics with reference to South Asia from University of London. Later she also took Communication courses at Boston University School of Communication.

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Sehyr Saigol

Publishing/Editorial Director

Thirty years ago, Sehyr Saigol launched Libas International Magazine, the 1st South Asian international magazine. In 2019, it was re-launched as Libas Now, a digital magazine. Sehyr is one of the most internationally acclaimed Pakistani fashion designers and was the first designer from Pakistan to highlight her fashion label on to the world arena.

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Naseer Ahmed

General Manager

He is a professional having 25 years of experience with the publication. He did his MBA from Punjab University and enjoys watching sports when he is not working, especially football and cricket.

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Syed Talha Saifi

Art Director

A bobblehead bursting with creativity.

Tehmina

Tehmina Khan

Art & Lifestyle Editor

I'm a writer, editor, and mom with an Economics background who hopes that you find something meaningful, inspiring, educational or provoking in this fantastic section.

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Ouruba Mubashir

Social Media Manager

An introvert who loves being friends with extroverts, just so I don't have to do the talking. Currently spending my days scrolling through other people's social media accounts for a living and making jewellery for fun.

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Semul A. Dodhy

Fashion & Beauty Editor

An introvert pretending to be an extrovert and failing miserably.

Saneela Javad

Saneela Jawad

Entertainment Editor

Trying to climb the ladder of success with tiny legs. Oh, and my love for movies and music gets me money.